Red Bull Batalla World Final, Mexico
On its tenth edition in 2017, Red Bull invited us to work on their international final in Mexico. Red Bull always aims to keep the local flavor in their events, and wrestling is part of Mexico's history. The sport started in 1853 during the French Intervention in Mexico and is still relevant. This year’s musical battle is happening at the Arena México, an iconic place for wrestlers. The competitors received a promotional kit with wrestling masks to match our theme, and their home countries inspired each mask. Friends of Red Bull received paper cutouts of the artists, along with wrestling masks. This year, we broke our streaming records with over one million people live streaming the event and three million video views.